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Jamie Kern Lima and Rosacea


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In Lima’s YouTube and QVC demonstrations, the pitch works like this: She appears before the camera looking impeccable, without a blemish or a hair out of place. Then she takes a face wipe and rubs it on her right cheek (always the right cheek). “Hello, rosacea!” Lima says genially as she uncovers a patch of skin as red and bright as a burn.

The Beauty Queen of QVC Jamie Kern Lima sells confidence for $39.95, brush included.
By LINDA WELLS, TheCut, Cover Story, NYMag

"SHE was once a news anchor and thought that would be her lifelong career path. But things took a different turn for Jamie Kern Lima, co-founder and CEO of IT Cosmetics when she developed hereditary rosacea in her 20s."




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