Relationship Between Pharmaceutical Sales Representative (PSR) and Physician Evaluation

[Guide]

The conclusion of a paper on the relationship between pharmaceutical sales representatives (PSRs) and physicians states: 

"Physician–pharmaceutical industry and its sales representative’s interactions and acceptance of gifts from the company’s PSRs have been found to affect physicians’ prescribing behaviour and are likely to contribute to irrational prescribing of the company’s drug. Therefore, intervention in the form of policy implementation and education about the implications of these interactions is needed."

BMJ Open. 2017; 7(9): e016408.
Published online 2017 Sep 27. doi:  10.1136/bmjopen-2017-016408
PMCID: PMC5623540
Interactions between physicians and the pharmaceutical industry generally and sales representatives specifically and their association with physicians’ attitudes and prescribing habits: a systematic review
Freek Fickweiler, Ward Fickweiler, and Ewout Urbach